Concepedia

Author

Peter Saffert

University of Cologne

Also Known As

Peter Saffert

2

Publications

592

Citations

2

H-Index

12

Concepts

All Affiliations

University of Cologne
PS

About

Peter Saffert is an author at University of Cologne specializing in interactive marketing, consumer engagement, and customer retention.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

1

1

441

2

Business Analytics

1

1

441

3

Communication

1

1

441

4

Data Science

1

1

441

5

Marketing

1

1

441

Peter Saffert

×

2

Publications

592

Citations

2

H-Index

YearCitations

Page 1