Concepedia
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Publications
1
Citations
15
H-Index
Active since
2021
Ngoc Bich Tram Nguyen is an author specializing in management, marketing, and marketing management.
Publications per year
2021–2021
Consumption Value, Consumer Innovativeness and New Product Adoption: Empirical Evidence from Vietnam
Dư Thị Chung, Thu Thi Ngo, Thi Van Hoa Tran et al. · Journal of Asian Finance Economics and Business · 2021 · 15 citations · Full text
Management, Marketing, Marketing Management +17
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