Concepedia
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Publications
1
Citations
16
H-Index
Active since
2012
M.G. Mwihaki is an author specializing in customer satisfaction, brand management, and brand equity.
Top concepts
BrandingBusinessMarketingManagementBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessBrand ManagementSports Marketing
Publications per year
2012–2012
FACTORS INFLUENCING BRAND LOYALTY IN SPORTSWEAR AMONG KENYAN UNIVERSITY STUDENTS : THE CASE OF SWIMMERS
Lydia N. Kinuthia, Keren Mburugu, Nkatha Muthomı et al. · Asian journal of social sciences & humanities · 2012 · 16 citations
Customer Satisfaction, Consumer Research, Brand Strategy +20
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