Concepedia

Author

Sang-Sang Tan

Nanyang Technological University

Also Known As

Na, Jin-Cheon, Sang-Sang Tan, Tan, Sang-Sang

5

Publications

228

Citations

4

H-Index

17

Concepts

All Affiliations

Nanyang Technological University
ST

About

Sang-Sang Tan is an author at Nanyang Technological University specializing in consumer engagement, marketing communication, and consumer research.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Arts

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202

2

Management

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1

202

3

Communication

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202

4

Marketing

1

1

202

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Advertising Effectiveness

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202

Sang-Sang Tan

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1

Publications

202

Citations

1

H-Index

YearCitations

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