Concepedia

Author

Françoise Roussel

HEC Paris

Also Known As

F. Roussel, Françoise Roussel

3

Publications

133

Citations

2

H-Index

13

Concepts

All Affiliations

HEC Paris
FR

About

Françoise Roussel is an author at HEC Paris specializing in brand management, consumer decision making, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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126

2

Management

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126

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Marketing

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126

4

Brand Development

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126

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Brand Management

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126

Françoise Roussel

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1

Publications

126

Citations

1

H-Index

YearCitations

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