Concepedia

Author

Donald W. Scotton

Also Known As

D. W. Scotton, Donald W. Scotton

12

Publications

60

Citations

3

H-Index

13

Concepts

DW

About

Donald W. Scotton is an author specializing in marketing, marketing analytics, and marketing strategy.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Marketing

2

2

50

2

Engineering

1

1

18

3

Management

1

1

32

4

Hospitality Marketing

1

1

32

5

Integrated Marketing

1

1

32

Donald W. Scotton

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2

Publications

50

Citations

2

H-Index

YearCitations

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