Concepedia

Author

Vimala Venugopal

Also Known As

Vimala Venugopal

6

Publications

18

Citations

2

H-Index

13

Concepts

All Affiliations

VV

About

Vimala Venugopal is an author at Enugu State University of Science and Technology specializing in consumer perception, global marketing, and consumer behavior.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Management

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Culture

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14

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Marketing

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14

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Brand Strategy

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14

5

Consumer Behavior

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14

Vimala Venugopal

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1

Publications

14

Citations

1

H-Index

YearCitations

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