Concepedia

Author

Bo Guo

Shanghai International Studies UniversityORCID

Also Known As

Bo Guo, Guo, Bo

15

Publications

85

Citations

6

H-Index

11

Concepts

All Affiliations

Shanghai International Studies University
BG

About

Bo Guo is an author at Shanghai International Studies University specializing in consumer engagement, digital marketing, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

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2

Communication

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Marketing

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18

4

Consumer Behavior

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18

5

Digital Marketing

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18

Bo Guo

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2

Publications

38

Citations

2

H-Index

YearCitations

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