Concepedia

Author

Benoît Cordelier

Université du Québec à MontréalORCID

Also Known As

Benoit CORDELIER, Benoit Cordelier, Benoît Cordelier, CORDELIER, Benoit, Cordelier, Benoit

96

Publications

284

Citations

9

H-Index

10

Concepts

All Affiliations

Université du Québec à Montréal
BC

About

Benoît Cordelier is an author at Université du Québec à Montréal specializing in brand equity, brand strategy, and brand development.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Arts

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2

Management

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3

Communication

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Marketing

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Brand Development

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Benoît Cordelier

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2

Publications

63

Citations

2

H-Index

YearCitations

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