Statistics
Publications
1
Citations
69
H-Index
1
Active since
2000
Affiliations
Montana State University(Current)
Kelli E. Simples is an author at Montana State University specializing in purchase intent modeling, race in advertising, and business.
Publications per year
2000–2000
1
1
Race, homophily, and purchase intentions and the Black consumer
Eithel M. Simpson, Thelma Snuggs, T. Christiansen et al. · Psychology and Marketing · 2000 · 69 citations
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