Concepedia

Author

William H. Locander

Loyola University New Orleans

Also Known As

William H. Locander

3

Publications

28

Citations

2

H-Index

19

Concepts

All Affiliations

Loyola University New Orleans
WH

About

William H. Locander is an author at Loyola University New Orleans specializing in brand management, consumer decision making, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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2

Management

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26

3

Marketing

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1

26

4

Brand Building

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26

5

Brand Development

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William H. Locander

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1

Publications

26

Citations

1

H-Index

YearCitations

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