Concepedia

Author

Bouthaina M’Saad

University of Sousse

Also Known As

Bouthaina M'saad, Bouthaina M’Saad

3

Publications

159

Citations

2

H-Index

29

Concepts

All Affiliations

University of SousseUniversité Laval
BM

About

Bouthaina M’Saad is an author at University of Sousse specializing in brand equity, brand awareness, and culture.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

2

2

159

2

Culture

2

2

159

3

Arts

1

1

137

4

Business

1

1

137

5

Social Sciences

1

1

22

Bouthaina M’Saad

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2

Publications

159

Citations

2

H-Index

YearCitations

Page 1