Concepedia

Author

Joanna Phillips-Melancon

Western Kentucky University

Also Known As

Joanna Phillips-Melancon

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Publications

50

Citations

1

H-Index

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Concepts

All Affiliations

Western Kentucky University
JP

About

Joanna Phillips-Melancon is an author at Western Kentucky University specializing in consumer research, management, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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Management

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Marketing

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Brand Development

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Brand Management

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Joanna Phillips-Melancon

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1

Publications

50

Citations

1

H-Index

YearCitations

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