Concepedia

Author

Robert Laufer

Concordia University

Also Known As

Robert Laufer

2

Publications

61

Citations

2

H-Index

14

Concepts

All Affiliations

Concordia University
RL

About

Robert Laufer is an author at Concordia University specializing in brand management, consumer behavior, and consumer research.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

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30

2

Management

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30

3

Marketing

1

1

30

4

Brand Building

1

1

30

5

Brand Development

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1

30

Robert Laufer

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1

Publications

30

Citations

1

H-Index

YearCitations

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